Infiniti entering the compact segment for the first time
Representing the first vehicle of its kind for the company, Infiniti has dared to be bold and ambitious with the Q30 active compact. The car defies categorisation with its rare shape and elevated stance. Its expressive design targets premium customers seeking urban individuality.
“From the very beginning of product development, it was clear that Q30 presented an outstanding opportunity for Infiniti. The company’s inspiration was to create a vehicle that mirrored the existence of a new generation of premium buyers.”
Francois Bancon, Infiniti Vice President Product Strategy
Combining unique height and dimensions with coupe-like proportions, the Q30 conveys a ‘ready to go anywhere’ attitude while maintaining an ‘at home in the city’ versatility – perfect for those wanting to create their own unique experiences.
Generations X and Y are a new breed of premium car buyers. For these buyers, a car is an expression of ‘self’ rather than ‘status’, and they insist on setting their own standards through unique, category-defying products. For them, personalising a brand is a means to individual expression – a ‘made for me’ approach that is at the core of new luxury.
Complementing the bespoke nature of Q30, perceptual quality levels meet the expectations and high standards of buyers in the premium compact segment. Superior fit and finish details, both visible and tactile, are available across all grades. For example, a satin chrome-plated trim, rather than plastic chrome, gives Q30 a “cool-to-the-touch” feel, even in hot temperatures, while consistent use of black lacquer trim across wheel arches and side sills highlights the Q30’s strong and unique road presence.
The Q30 Sport, 15mm lower than the base and Premium versions, gives a firmer ride, facilitating tighter body control and reduced roll, without compromising comfort. The Sport grade has been engineered to be used comfortably on a daily basis while offering an intuitive, in-control driving experience. The Q30 powertrain will be a 2.0-litre, four-cylinder turbo petrol engine.
Automatic gear shifts are smooth and seamless thanks to a seven-speed dual-clutch transmission. The dual clutch intelligently pre-selects gears so the next shift is always ready to go, while manual mode with paddle shifters lets the driver control gear changes when desired. Well-spaced ratios promise comfortable acceleration thanks to an even distribution of power, whether at a steady or fast pace, while quick and supple changes are ensured using either the fully automatic mode or the paddle gear selectors. Torque is almost uninterrupted between changes, reducing lurching while in motion and between shifts.
Power delivery is smooth while responsive as Infiniti’s technical engineers have ensured the Q30’s acceleration is prompt and reactive – providing bursts of power when most needed, giving confidence to the driver. An in-command sensation is generated by easily controlled acceleration, enabling the driver to feel and regulate the Q30’s forward motion more intuitively.
The Q30 features a host of intuitive technologies that enhance the driving experience, while providing maximum safety to all occupants. These include: Automatic park assistance with Around View Monitor (AVM) and Moving Object Detection (MOD), making the Q30 one of the easiest cars to park in the premium compact segment; Blind Spot Warning, providing greater security and confidence at speed by warning of other vehicles out of the driver’s line of sight; Forward Collision Warning with Forward Emergency Braking, reducing the stress of driving in heavy traffic or in the city; Auto High Beam Assist, a highly intuitive technology that improves safety and confidence during night-time driving; and Intelligent Cruise Control, maintaining a safe distance from the car in front, resulting in a safe and relaxing drive.
A special metal plating method allows the radar waves of the Intelligent Cruise Control to pass through the Infiniti badge – a first for the brand.
Infiniti’s trademark InTouch infotainment system, first introduced on the pioneering Q50, has been evolved and upgraded for the Q30, delivering an intuitive, tablet-like experience from the driver’s seat via a delivering touch-screen HMI (human machine interface).
The Infiniti Q30 active compact will go on sale in Canada in 2016.